Boardride is Better Than MusicRide
Posted by Robin | Filed under boardriding, music
No, you can’t compare the two. Instead, best practices prove that these two can compliment each other.
But here’s my story. I used to skate and surf since 1992; and I used to be in a self-financed band for years. These activities take more than half of my life. My background was 15 years in independent music industry, 2 years at managerial level in Boardriding-related fashion industry and a master degree of entrepreneurship management.
So I used to work at Volcom Indonesia at 2002 in Bali, and I used to own and run my music management company back in Bandung while I took a graduate business degree range from 2003 – 2006. Since late 2006, me and my family moves to Bali, to work for my old boss here at City Surf, a boardriding-related fashion retail chain. So I have experienced working at both industries.
In music industry, I initiate to sign 2 bands to the biggest major label in Indonesia, Sony BMG while also initiate to sign endorsement deals with Electric Sunglasses, Quiksilver and Volcom.
However, I can see that Sony BMG differently treated bands than Volcom treated their athletes.This is a simple and rather dummy example but please imagine this in other practice. Sony BMG doesn’t even call you back on hung up calls while Volcom will call you back instantly. I can’t understand this. Bands and artists are the source of income for music labels while athletes are mostly cost cows for boardriding companies. But how could they treat their money like that?
So I come to a conclusion that Boardriding companies treat their stakeholders better than music companies. I think that’s why music industry are at flaws and will continue to suffer from their idiocy. Fat music executives shall prepare their coffin.
