PacSun Joins Online Social Community

Loop’d Network, a social media platform exclusively for online sports communities, announced the official launch of a new online social community for Pacific Sunwear Stores.

The PacSun community (www.pacsunteam.com), on Loop’d Network, will offer sponsorship opportunities to amateur surfers, skaters and snowboarders, and provides a forum for them to interact with other athletes, fans and enthusiasts.

Beginning Nov. 5, PacSun will launch a nationwide effort on Loop’d Network that will enable the company to find surfers, skaters and snowboarders to sponsor through its online community. In addition, PacSun will leverage Loop’d Network’s interactive features to directly connect with community members.

Boardride is Better Than MusicRide

No, you can’t compare the two. Instead, best practices prove that these two can compliment each other.

But here’s my story. I used to skate and surf since 1992; and I used to be in a self-financed band for years. These activities take more than half of my life. My background was 15 years in independent music industry, 2 years at managerial level in Boardriding-related fashion industry and a master degree of entrepreneurship management.

So I used to work at Volcom Indonesia at 2002 in Bali, and I used to own and run my music management company back in Bandung while I took a graduate business degree range from 2003 - 2006. Since late 2006, me and my family moves to Bali, to work for my old boss here at City Surf, a boardriding-related fashion retail chain. So I have experienced working at both industries.

In music industry, I initiate to sign 2 bands to the biggest major label in Indonesia, Sony BMG while also initiate to sign endorsement deals with Electric Sunglasses, Quiksilver and Volcom.

However, I can see that Sony BMG differently treated bands than Volcom treated their athletes.This is a simple and rather dummy example but please imagine this in other practice. Sony BMG doesn’t even call you back on hung up calls while Volcom will call you back instantly. I can’t understand this. Bands and artists are the source of income for music labels while athletes are mostly cost cows for boardriding companies. But how could they treat their money like that?

So I come to a conclusion that Boardriding companies treat their stakeholders better than music companies. I think that’s why music industry are at flaws and will continue to suffer from their idiocy. Fat music executives shall prepare their coffin.

I’m a Friend of CJ Hobgood!

Got this email today from a boardriding social networking site GO211.com:

You have received a friend request from cjhobgood:

Hey! Me and my brother Damien just joined Go211.com’s pro team! We’ll be uploading new videos and photos of our competitions and travels - you’re definitely going to want to check it out!

Add me as a friend - then we can stay in touch!

-CJ

Dude, i felt special and stoked. I went to my profile page at go211, and approved his friend request. Soon after that, i read this on the upper side of go211’s front page:

Breaking News: ASP and Go211.com announce new venture; Professional Surfers C.J. and Damien Hobgood have joined the Go211 Pro Team!

So i realize, everyone that has Go211 profile would probably become CJ Hobgood’s friend.

Dude… damn. I suddenly back to a ‘ordinary’ person feeling.

Ok, at least CJ is one of my 3 top friends now. In a boardriding networking site. Thanks CJ, you’re a top friend to me!