NVOHK Update
Posted by Robin Malau | Filed under Business, NVOHK, clothing, surfing
From the Press Release:
nvohk™: The First Crowd F(o)unded Eco-Clothing Brand Signs Up 1,250+ Future Members within 2 Months
nvohk™ is The First Community-Managed, Surf-Inspired, Eco-friendly Clothing Company
Los Angeles – February 13, 2008 - Today, nvohk, inc. announces that it has signed up over 1,250 future members interested in developing and managing nvohk™ (pronounced ‘invoke’), the first community-managed, eco-friendly, surf-inspired clothing company. The Company began recruiting members via www.projectnvohk.com on December 4, 2007.
In addition, because of the enthusiastic and positive response from nvohk’s early adopters, the Company is accelerating its member activation target to 5,000 future members. novhk will continue to recruit and activate up to 40,000 members.
“nvohk’s model is about shifting power into the hands of consumers. So after receiving numerous inquiries from people wanting to know how they can get involved immediately, we decided to accelerate the model,” said Brendan T. Lynch, President of nvohk, inc.
nvohk combines the best of crowdsourcing and crowdfunding business models to develop and launch a new lifestyle brand that blends social responsibility and financial performance. nvohk is the first lifestyle brand to give consumers meaningful managerial power.
nvohk is recruiting 5,000+ members to contribute $50 a year to develop and shape the nvohk brand. Membership will be capped at 40,000 members. Members will make major business decisions including logo design, web design, product design, advertising, etc. Members will also receive an exclusive member t-shirt, 35% of nvohk’s net profits in the form of reward points that can be redeemed to purchase products, and 25% off all nvohk products. In addition, nvohk will donate 10% of net profits to environmental organizations selected by its members.
nvohk fills a critical gap in the lifestyle brand arena. nvohk will enable consumers to get involved and participate in business decision-making and environmental causes. It will provide consumers with an entertaining and sustainable platform for making a meaningful and positive impact on the environment by putting members in the driver’s seat and allowing them to drive the nvohk brand to a profitable venture that will contribute 10% of net profits to member selected environmental charities.
“nvohk has proven to have global relevance right out of the gate. With about 40% of future members coming from outside the U.S. to date, nvohk is a great example of how the internet and globalization are changing the business landscape forever,” said Brendan T. Lynch, President of nvohk, inc.
To learn more about nvohk or to become a member, please visit www.projectnvohk.com
About nvohk™
nvohk™ (pronounced ‘invoke’) is the first community-managed, eco-friendly, surf-inspired clothing company. The Company is recruiting, through www.projectnvohk.com, 5,000+ members to contribute $50 a year to develop and shape the nvohk brand. Membership will be capped at 40,000 members.
Co-founded by Brendan T. Lynch and Sergio Salas, nvohk combines the best of crowdsourcing and crowdfunding business models to develop and launch a new lifestyle brand that blends social responsibility and financial performance.
The company is based in Los Angeles, California.
Obey Attain Kapor Hamilton
Posted by Robin | Filed under art, clothing, surfing
I’m a big fan of OBEY clothing, so when i found this news, i think i should post this to my blog. Of course, why not.
Check it out from Surfer Village:
Kapor Hamilton Public Relations (KHPR) is pleased to announce the addition of three new clients. Raw 7, OBEY Clothing and the 2007 Surfer Poll and Video Awards have retained the agency and join the ranks of ASICS, Jenny Han and Actions Sports Group (ASG) events including the Oakley Newport Beach Pro, O’Neill Cold Water Classic and Macy’s California Trifecta Surf Series on the agency’s impressive roster.
More on Obey clothing:
Inspired by the iconic imagery and philosophy of Shepard Fairey, OBEY Clothing was launched in 2001. Working closely with fashion designers Mike Ternosky and Erin Wignall, Fairey translates his philosophy into altered-classic styles. Each season, multiple themes and ideas are thrown into the melting pot, creating a style often difficult to categorize.Because of the diversity in influences, OBEY Clothing can be seen everywhere from backstage at high-end runway shows to local specialty skate shops. OBEY Clothing can be found in the finest retailers and is distributed internationally in 21 countries with five OBEY flagship stores open to date. KHPR will be showing the collection in New York City, by appointment, Sept. 26-27.
So OBEY Clothing is getting closer with the surf industry, which i think is cool. I hope to see more OBEY coverage in the industry, for sure.
