Girl Skateboard Creative Approach to Market Skateboarding

Posted by Robin | Filed under Cool Sites, Skateboard

Girl Skateboards was featured in Creative-Online, a part of a large media marketing group (including the AdAge). The highlight is that Girl Skateboards which founded by Rick Howard and Mike Carroll takes creative approach to mix street, art, commerce and community into one unique integrated business.

If video is the most important media to promote skateboarding business, however, Girl Skateboards has all the advantage by having Spike Jonze on their side. The famous director has also served as the owner of the company (he’s the one that the world can describe best about Girl Skateboards). But truly, that’s how they got the legendary Yeah Right video.

Creative-Online also highlight about the company’s site CrailTap.com and its unique approach to communicate and connected to its visitors.

You can find more on this here.

Via Skate Daily.