Britain’s First Indoor Surfing Centre
Posted by Robin Malau | Filed under surfing
It’s Britain’s first indoor surfing centre announced its openings next month. Yesterday, surfers and the media were given sneak preview before its official opening. It’s a £32m facility in Swansea features innovative surf machines, a wave poo, water rides, lazy river and interactive toddler pool.
Bay Leisure, a not-for-profit organisation, has now been given responsibility for running the LC which will open officially next month.
More info here.
Cool Rusty Indonesia Event
Posted by Robin Malau | Filed under Contest, bali, indo
From Press Release:
RUSTY GROMFEST SERIES BALI 2008 – KERAMAS
February 17th, 2008

Blue skies, offshore winds and grinding 3-4 foot waves welcomed stoked grommets to Keramas Beach this morning for the first stop of the three-stage Rusty Gromfest Series 2008. With a heatdraw bursting at the seams, organizers were eager to start proceedings and sent the first heat into the lineup at 7:30am. Spurred on by their friends and families, the kids waxed their boards furiously, itching to get their rails wet.
NVOHK Update
Posted by Robin Malau | Filed under Business, NVOHK, clothing, surfing
From the Press Release:
nvohk™: The First Crowd F(o)unded Eco-Clothing Brand Signs Up 1,250+ Future Members within 2 Months
nvohk™ is The First Community-Managed, Surf-Inspired, Eco-friendly Clothing Company
Los Angeles – February 13, 2008 – Today, nvohk, inc. announces that it has signed up over 1,250 future members interested in developing and managing nvohk™ (pronounced ‘invoke’), the first community-managed, eco-friendly, surf-inspired clothing company. The Company began recruiting members via www.projectnvohk.com on December 4, 2007.
In addition, because of the enthusiastic and positive response from nvohk’s early adopters, the Company is accelerating its member activation target to 5,000 future members. novhk will continue to recruit and activate up to 40,000 members.
“nvohk’s model is about shifting power into the hands of consumers. So after receiving numerous inquiries from people wanting to know how they can get involved immediately, we decided to accelerate the model,” said Brendan T. Lynch, President of nvohk, inc.
nvohk combines the best of crowdsourcing and crowdfunding business models to develop and launch a new lifestyle brand that blends social responsibility and financial performance. nvohk is the first lifestyle brand to give consumers meaningful managerial power.
nvohk is recruiting 5,000+ members to contribute $50 a year to develop and shape the nvohk brand. Membership will be capped at 40,000 members. Members will make major business decisions including logo design, web design, product design, advertising, etc. Members will also receive an exclusive member t-shirt, 35% of nvohk’s net profits in the form of reward points that can be redeemed to purchase products, and 25% off all nvohk products. In addition, nvohk will donate 10% of net profits to environmental organizations selected by its members.
nvohk fills a critical gap in the lifestyle brand arena. nvohk will enable consumers to get involved and participate in business decision-making and environmental causes. It will provide consumers with an entertaining and sustainable platform for making a meaningful and positive impact on the environment by putting members in the driver’s seat and allowing them to drive the nvohk brand to a profitable venture that will contribute 10% of net profits to member selected environmental charities.
“nvohk has proven to have global relevance right out of the gate. With about 40% of future members coming from outside the U.S. to date, nvohk is a great example of how the internet and globalization are changing the business landscape forever,” said Brendan T. Lynch, President of nvohk, inc.
To learn more about nvohk or to become a member, please visit www.projectnvohk.com
About nvohk™
nvohk™ (pronounced ‘invoke’) is the first community-managed, eco-friendly, surf-inspired clothing company. The Company is recruiting, through www.projectnvohk.com, 5,000+ members to contribute $50 a year to develop and shape the nvohk brand. Membership will be capped at 40,000 members.
Co-founded by Brendan T. Lynch and Sergio Salas, nvohk combines the best of crowdsourcing and crowdfunding business models to develop and launch a new lifestyle brand that blends social responsibility and financial performance.
The company is based in Los Angeles, California.








